Small Shop Lab
Category: Your Own Store, Email & Ads
Shopify vs WooCommerce, email that works, and ads that don’t waste money.
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I Bought 76,294 Real Followers for My Jewelry Shop. They Were the Right People — and It Still Wasn’t Enough.
Three years and $1,064 of my own money in Meta ads, published in full: 78% of it bought page follows at 1.1 cents each. They were real people in my real market,…
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Etsy vs Your Own Store in 2026: Where the Fees Actually Cross
Etsy takes 10.7% of a $38 order; Shopify takes 3.7% plus $39 a month. They cross at about 15 orders — and that crossover is the least important number in the decision.…