Small Shop Lab
Blog
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Klaviyo vs Mailchimp at 1,000 Subscribers: $30 vs $45
At 1,000 subscribers Klaviyo Email is $30 a month and Mailchimp Standard is $45 once the promo ends. Every published price, and what the gap buys.
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The Cheapest Way to Ship Jewelry in the US: $8.40 Coast to Coast
USPS commercial pricing is one flat rate to 15.9 oz — $6.93 to $8.40. The counter charges up to $12.90 for the same parcel. Every 2026 rate.
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Can You Turn Off Etsy Offsite Ads? Yes — Until You Hit $10,000
Under $10,000 in the last 365 days you can switch Offsite Ads off in four clicks. Above it Etsy charges 12% for the lifetime of your shop.
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The 30-Point Etsy Shop Audit (Free Checklist)
Etsy publishes a page listing what is wrong with your listings, and two different performance bars — only one of which affects search. A 30-point audit built on Etsy’s own published rules.
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Etsy Tags in 2026: The 20-Character Rule Nobody Plans For
Etsy gives you 13 tags of 20 characters each. Measured across 522 phrases from 179 live listing titles, only 35.6% are short enough to be used as a tag — and half…
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Running a Shop Where Nothing Is Ever Restocked
About 400 products, every one sellable exactly once. Four pieces of standard ecommerce advice that break completely, what you optimise instead, and the one advantage nobody else can manufacture.
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Free Etsy Title and Tag Builder (No Signup, Runs in Your Browser)
An Etsy tag gets 20 characters, so “sterling silver anklet” does not fit. A free builder that writes a title in the shape Etsy asks for and fills all 13 tag slots…
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Photographing Gold, Where the Silver Rules Invert
Two rules work for silver. One is actively wrong for gold. In my own red-velvet shot, 80.6% of the frame had no green or blue in it and nothing neutral to balance…
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Etsy Attributes: The Ranking Signal Most Sellers Leave Blank
Attributes are one of four fields Etsy matches against a search, and the only one that also drives buyer filters. Leave them blank and you are not ranked lower in a filtered…
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Three Handmade Pricing Formulas, One Identical Product: $27, $43 and $90
The same product priced by the three formulas handmade sellers actually use. One returns $90, one $43.39, and one loses $5.47 on every sale — and the losing one is the formula…
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The Etsy Description Template That Converts (and Where the Story Actually Goes)
The first two lines of an Etsy description do three jobs at once, and most sellers spend them on a welcome message. A six-block template, a worked before and after, and the…
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Is Etsy Still Worth It in 2026? Ask It Per Listing, Not Per Shop
A listing costs $0.60 a year in fees and about $6 of your time, and has to return roughly one sale ever to justify itself. The break-even test that answers the question…