One real number a week, from a shop that actually ships orders. It is running, it is free, and the first email arrives the moment you sign up.
What actually arrives
- Straight away: a short welcome email that says exactly what you have signed up for, and links the three posts most people read first.
- Every Thursday: one thing I measured in my own shop that week — a cost, a conversion rate, an ad result, a fee I had not counted.
- That is the whole schedule. One email a week. No second sequence, no “quick reminder” three days later.
Sometimes the number is one I am not proud of — 77.5% of three years of ad budget spent on the cheapest metric on the platform, a 6% gross margin, a campaign left switched on for nearly three years delivering nothing. Those are usually the useful ones, and they are the reason this exists rather than another list of tips.
What it is not
- Not a digest of other people’s blog posts with my name on top.
- Not a course pitch, a webinar funnel or a countdown timer. There is nothing to buy here.
- Not a number I did not measure myself. Where a figure is an estimate, the email says so.
What happens to your email address
It goes to Kit, the service that sends the emails, and it is used for this newsletter and nothing else. It is never sold, rented or passed on. Every email carries an unsubscribe link in the footer, and using it removes you immediately — no “are you sure”, no exit survey. The privacy policy has the full detail.
If you would rather read first, that is entirely reasonable. Start here is the shortest route into the site, and the free calculators need no email at all.
The newsletter
One real number a week.
Every Thursday I send one thing I actually measured in my own shop that week — a cost, a conversion rate, an ad result. Sometimes it is a number I am not proud of. No fluff, no course pitch.
One email a week. Unsubscribe whenever. I never share your address.