Written by someone who packs the orders
Small-shop advice, tested on a real shop first.
I run an online silver jewelry store, and I have never sold on Etsy. Everything here — pricing formulas, ad results, packaging costs — I ran through my own business before writing it down. Including the parts that didn’t work.
400+
one-of-a-kind pieces listed, priced and photographed in my own store
$1,064
of my own money spent on Facebook and Instagram ads — published in full, including the waste
3 years
running a real online jewelry shop, start to now
Start here
Where is your shop stuck?
I’m just starting out.
You have products, or nearly. You need a shop, photos, and a price that doesn’t lose money.
I have sales but no profit.
Money comes in, nothing sticks. Usually it’s fees, shipping, or a price set two years ago.
I want off Etsy — or less of it.
Your own store, an email list, and traffic you own rather than rent.
The whole archive
Every post, by topic
Pricing & Profit
6 posts
- Three Handmade Pricing Formulas, One Identical Product: $27, $43 and $9018 Sep 2026
- Is Etsy Still Worth It in 2026? Ask It Per Listing, Not Per Shop10 Sep 2026
- The Handmade Pricing Formula (With a Free Calculator)5 Sep 2026
- How to Cost Your Own Labour, When Someone Else Makes It and Sends You the Bill5 Sep 2026
- I Ran the Numbers on My Own Shop. My Margin Was 6% — and Shipping Ate Two-Thirds of It5 Sep 2026
- Free Shipping on Etsy: What It Actually Costs You in 20264 Sep 2026
Etsy SEO & Listings
9 posts
- Can You Turn Off Etsy Offsite Ads? Yes — Until You Hit $10,00013 Oct 2026
- The 30-Point Etsy Shop Audit (Free Checklist)8 Oct 2026
- Etsy Tags in 2026: The 20-Character Rule Nobody Plans For6 Oct 2026
- Free Etsy Title and Tag Builder (No Signup, Runs in Your Browser)29 Sep 2026
- Etsy Attributes: The Ranking Signal Most Sellers Leave Blank22 Sep 2026
- The Etsy Description Template That Converts (and Where the Story Actually Goes)15 Sep 2026
- Why Your Etsy Shop Gets No Views: a 13-Point Diagnostic5 Sep 2026
- How to Write Etsy Titles in 2026 (Etsy Just Changed Its Own Advice)5 Sep 2026
- Every Etsy Fee in 2026, Worked Through on a $38 Order4 Sep 2026
Photos, Packaging & Shipping
4 posts
Your Own Store, Email & Ads
4 posts
- Klaviyo vs Mailchimp at 1,000 Subscribers: $30 vs $4517 Oct 2026
- How to Build an Email List When the Marketplace Owns Your Customer8 Sep 2026
- I Bought 76,294 Real Followers for My Jewelry Shop. They Were the Right People — and It Still Wasn’t Enough.4 Sep 2026
- Etsy vs Your Own Store in 2026: Where the Fees Actually Cross4 Sep 2026
Jewelry Business
1 post
The newsletter
One real number a week.
Every Thursday I send one thing I actually measured in my own shop that week — a cost, a conversion rate, an ad result. Sometimes it is a number I am not proud of. No fluff, no course pitch.